Where Tradition Meets Convenience
Ready-to-eat ikan bulu dishes made from inherited recipes and local ingredients.
Our Signature Dishes
Ikan Bulu Masak Kicap Pedas
Ikan bulu slow-cooked in a savory soy-based sauce with a gentle spicy kick. Rich, comforting, and ready to eat.
Ikan Bulu Masak Lempah Terung Asam
A light and tangy ikan bulu dish simmered with sour eggplant in an aromatic traditional broth. Refreshing and ready to enjoy.
Sambal Mirah Ikan Bulu dengan Terung Asam
Sambal Ijo Ikan Bulu dengan
Petai
Sambal Kering Ikan Bulu dengan Tempe
Simple Ways to Enjoy
Serve Immediately
Open the pack and enjoy directly. No heating required — perfect for travel, work, or anytime convenience.
Heat in Microwave
Transfer to a microwave-safe container and heat for 1–2 minutes until warm. Serve and enjoy.
Heat in a Pan
Pour into a pan and heat gently over low flame, stirring occasionally to bring out the full aroma.
Why Choose Odel
PRESERVING HERITAGE THROUGH SUSTAINABLE PRODUCTS
At ODEL, we work closely with Sri Aman’s fishermen to highlight ikan bulu, the iconic fish of Sri Aman. Through careful preparation and preserved traditional recipes, surplus ikan bulu caught by local fishermen is transformed into sustainable products that support livelihoods and help protect the ecosystem of Sungai Batang Lupar.
Social Enterprise (SE)
Supporting local fishermen by transforming surplus ikan bulu into meaningful food products while reducing river waste
Sustainable Products
Made from responsibly sourced ingredients that help protect the environment and reduce food waste.
Ready-to-Eat Products
Fully cooked, ready anytime — no preparation needed.
No Preservatives Added
Traditionally prepared with a natural shelf life of up to two weeks.
Preserving Heritage
Crafted from inherited community recipes that preserve the authentic taste of Sri Aman.
Gallery
Testimonial
What Our Customers Say
Our Story
Odel is a ready-to-eat food brand under Opah Delitaste Enterprise, rooted in Bandar Simanggang, Sri Aman. The Batang Lupar River, known for the natural Benak phenomenon, is not only a tourist attraction but also the lifeline of the local fishing community.
Ikan Bulu, an iconic fish of Simanggang, is often caught in excess, particularly male fish with lower commercial demand. Odel was created to address this challenge by transforming surplus catches into meaningful ready-to-eat products that help reduce waste, protect the river environment, and provide continuous additional income for local fishermen.
Working closely with fishermen, their families, and the local community, Odel preserves inherited traditional recipes in every dish — ensuring that heritage, responsibility, and care are present in every pack.
Vision
To empower local communities through sustainable food practices, preserving heritage while creating lasting social and economic value.
Mission
To support local fishermen by transforming surplus catch into meaningful ready-to-eat products, reducing waste and generating sustainable income for the community.
FAQ
Have a Question?
Does Odel use any preservatives or additives?
Our products contain no preservatives and are prepared using traditional cooking methods.
Is Odel food fully cooked?
All Odel products are fully cooked and ready to eat. Heating is optional.
How should I store Odel products?
Store in a cool, dry place. Refrigeration is recommended after opening.
How long do Odel products last?
Our ready-to-eat products can last up to a year when stored properly, without any preservatives.
Do I need to cook the food?
The food is fully cooked and ready to eat. Heating is optional.
Why does Odel use male ikan bulu?
Male ikan bulu are often discarded due to low market value. Odel uses them to reduce waste, prevent river pollution, and support local fishermen.
Can I eat Odel products while traveling?
Yes. Odel products are easy to carry, store, and consume, making them ideal for travel.
Is this suitable as a souvenir?
Yes. Odel products are lightweight, long-lasting, and represent authentic Sri Aman flavors, making them ideal souvenirs.